Content Center

An ePals Content Center provides organizations with the opportunity to increase brand awareness and exposure with the increasingly valuable K-12 audience. The Content Center is a branded, customizable micro-site within the ePals Global Community™ that exposes the organization's brand and message to ePals users, including students, teachers, and parents. To further drive awareness and engagement, the organization's content is promoted throughout ePals network of communities.

The Content Center sponsorship offering is ideal for organizations with a specific event, project or message to promote to the K-12 audience.

Case Study - Summary

Sponsor
National Geographic

Challenge
In conjunction with the 60th anniversary of the United Nations' Declaration of Human Rights, National Geographic wanted to celebrate this important historic document. To do this, National Geographic launched the "Every Human Has Rights" campaign with the intention of publishing a book with the same title using "images and accessible text to help children learn their human rights." National Geographic needed to reach out with a call for submissions to a worldwide student audience.

Solution
ePals and National Geographic worked together to develop a multi-tactical, targeted distribution strategy for the "Every Human Has Rights" campaign. The first part of this strategy was the creation and development of an ePals Content Center focused on education, advocacy and understanding. The second part of the strategy was a contest that solicited student entries concerning Human Rights. Winning entries were published in the Every Human Has Rights book. Finally, both the Content Center and the contest were promoted using strategic threading throughout ePals communities.

Results
The ePals and National Geographic collaborative effort surrounding the Every Human Has Rights campaign was an enormous success. The quality of contest entries made it clear that students from around the world gained awareness and understanding from National Geographic's message, presented in an ePals Content Center. The final product, the Every Human Has Rights book, has received numerous positive reviews and has garnered much attention for the cause. Overall, National Geographic was able to reach their target audience, the K-12 market; engage with the ePals community to increase brand awareness; and drive awareness with targeted distribution of campaign content.

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